Artificial intelligence (AI), however, has allowed robot-human hybrid systems that create and edit content.
You don’t have to worry about losing your job as a writer or blogger. AI-generated content for marketing still lacks a human touch. Writers and marketers will still need to revise and edit content to fit the desired context and avoid misunderstandings on the Internet. AI can speed up the content creation process, allowing marketers to produce more material for the sales funnel.
How can you humanize AI content? What you need to know
What is AI-generated content?
AI-generated content is simply content that AI has written. AI can perform many tasks that would normally require humans to use intelligence, reasoning, or learning.
AI can create a narrative in the context of content marketing through “natural-language generation” (NLG). This allows it to produce business reports, predict customer behavior, schedule content, and make personalized product recommendations.
You’ve probably been using AI-powered tools for marketing without realizing it.
You’ve probably also read content that was written using AI.
The UK Press Association uses AI to produce around 30,000 local stories monthly. OpenAI, a tech company co-founded by Elon Musk, has launched GPT-3,” an AI tool that can write like a person. Researchers are said to have used it to answer medical questions, write stories, and share philosophical knowledge.
Econsultancy reported that 18 percent of North American marketers use AI to create content, and 23 percent of marketers use AI for design and creative work.
These statistics prove that AI-generated content can be used in marketing.
Subsets of AI used for content
AI can generate content via its subset, “content intelligence.”
Content intelligence uses AI to help marketers create engaging posts and receive research-backed advice about their marketing strategies.
It is possible to do this with a three-step procedure:
- Data Collection: AI collects data from CRM, social media, website visitors’ behavior, and more.
- Analysis: At the analysis stage, AI analyzes and interprets data in order to identify trends and patterns.
- Insights & recommendations: Artificial Intelligence can provide insights that will help you modify your content to make it more valuable and effective for your audience. It can also predict trends to boost your ROI on content over time.
Content intelligence allows marketers to interpret data and make informed decisions that will boost their content marketing results.
Seven Tips to Humanize AI-Generated Content
AI can be a great asset to your marketing funnel. How can you humanize your output in order to create marketing content that is effective? How to create effective marketing content?
1. Humanize Your Strategy
AI tools can perform keyword research, suggest trending topics, and provide blog post ideas that are based on the best-performing content of your competitors.
You still need to humanize the content strategy despite the many article ideas.
Imagine you want to write an article about “X Tips for YouTube Marketing” based on a suggestion from your AI.
Discuss with your team the little-known tips to get the best results. Your AI tool might select generic strategies that everyone knows.
It may be that some articles are sensitive, and require a delicate framing. You may also need to involve your clients (such as your salespeople) in the process to make the article more relatable.
2. AI-generated content can be used as a first draft
Many writers find it difficult to start from scratch.
When you are at the beginning, it can be hard to find the motivation to write 1000 words.
AI-generated content is a good alternative to an “ugly” first draft.
The Washington Post published 850 articles using a robot named Heliograf, which was developed in-house. It can produce short posts and reports. By modifying AI-generated content, the initial draft can help writers get out of a slump and into a groove.
Articoolo, for example, can generate content using AI. Writers only need to choose the topic and then insert it.
Imagine you are writing a short article on “content marketing.”
It’s safe to say that it isn’t perfect. You could add some introductory paragraphs or create an outline with a little editing.
You can use AI to generate more specific sections as you write your article by using more specific keywords such as “content marketing benefits” and “how to create content marketing plans.”
3. Keep your brand’s voice consistent
The brand voice is the emotion and personality that you want to evoke in your audience.
Do you want to appear funny or approachable when talking with someone? Consider using a more casual tone or even slang to make yourself seem friendlier and relatable. If you want to convey a feeling of luxury, use a formal tone.
What role does brand voice play in AI-generated content marketing? AI-generated marketing content can be grammatically correct but still seem robotic.
AI can be made to appear more human and authentic by keeping in mind your brand voice.
4. Consider Context
AI is limited in that it cannot yet consider context.
It can create generic texts for a broad audience, but not for specific consumers.
It is important to remember buyer personas. Answer the following questions before writing or editing AI-generated text:
- What is my audience?
- What makes my content interesting to them?
- What is the best way to contact them?
You may wish to create an article outline if you work with different writers or editors. This should include notes about each section or information about your audience.
When an editor reviews the AI-generated material, they can ensure that it is aligned with the intended context.
5. Concise It
AI-generated content for marketing could look similar to the paragraph shown in the example.
It’s obvious that readers do not like reading long lines of text.
Consider breaking a paragraph up into two or three lines (60-90 characters) to humanize AI. Asking questions to simulate human conversation will make your content more conversational. To make your point, you can sometimes keep sentences short and in one line.
6. Personalize content at every stage of the sales process
Eighty percent of shoppers will be more likely to purchase from brands that offer personalized experiences. Personalizing your marketing and sales funnel involves building personalized experiences. AI can automate and speed up the process.
Marketers can provide consumers with information based on data that is relevant to their interests and behavior.
Here are some ways AI can help humanize your sales funnel.
- Send automated emails to remind customers of abandoned shopping carts or personalized product recommendations.
- Use chatbots to direct customers to FAQ sections or to answer their questions. This will allow them to resolve the problem without having to wait for customer service.
- Send downloadable resources or show pop-ups that are based on previously viewed content.
AI can also identify data and automate processes, but human input is needed to make the connections. Your sales team may need to modify chatbot scripts from time to time based on customer interactions to increase engagement.
You may be interested in the content and design of top-performing email campaigns as an email marketer. Test A/B to determine the best CTAs, text or image placement.
This process allows you to humanize AI-generated content and make it relevant for your customers.
7. Use a mix of tools
AI tools are no different. They have their own specializations, just like humans.
Others are designed to edit or check for plagiarism. Finding the right tools for each stage of the AI content creation process is key to humanizing it.
Say you want to write a blog. This is a quick outline of the steps involved:
- Brainstorm blog topics (30 Minutes)
- Research (2 hours 30 minutes).
- Write (5 Hours)
- Edit (1 Hour)
- The Publish (10 Minutes)
Conclusion
AI can help you create content, but human input is still required. Check the content generated by AI with a writer or an editor to ensure it is accurate and correct. Be concise, and make sure it is aligned with the intended context.
Consider your brand’s voice to add personality and humanize content.AI digital assistants can be used to optimize content for SEO, create a draft or edit it. Once you are familiar with the next-generation tools for content creation, you can automate and speed up your writing process.
